About LINK BRAND
WHO WE ARE
Built on Toy Industry Experience Since 2008
LINK BRAND has accumulated extensive experience in the global toy industry since 2008. We focus on supplying high-quality toy products and helping commercial buyers build product ranges that are better suited to their markets and sales channels.
Our capabilities have developed from cross-border retail and manufacturing coordination into market-driven product sourcing, multi-category assortment planning, private label support and managed supply-chain solutions.
Rather than being limited to one factory or a single toy category, LINK BRAND coordinates projects through a network of qualified production partners. This allows us to match different product requirements with appropriate materials, processes, quality controls and production resources.
WHO WE WORK WITH
Supporting Different Types of Commercial Toy Buyers
We adapt product recommendations, assortment planning, branding, packaging and supply support according to each buyer’s business model and sales channel.
01｜Distributors
Multi-category product sourcing, regular new-product recommendations and coordinated supply for regional portfolios.
02｜FECs & Arcades
Prize and redemption toy assortments organized around ticket values, product sizes and replenishment requirements.
03｜Theme Parks
Souvenir, plush, gift-shop and character merchandise solutions for themed visitor experiences.
04｜Retailers & Supermarkets
Market-oriented, shelf-ready and seasonal toy products with packaging and compliance support.
05｜Gift & Promotional Companies
Branded, seasonal and campaign-ready toy products for gifting, promotional and retail programs.
06｜IP Merchandise Buyers
Product adaptation, packaging and quality coordination based on approved character and brand assets.
OUR JOURNEY
From Cross-Border Retail to a Global Toy Supply Partner
Browse curated toy assortments built around market demand, sales channels and specific commercial use cases.
OUR PURPOSE
Creating Value for Customers, Employees and Families Worldwide
At LINK BRAND, our purpose goes beyond supplying toy products. We aim to create long-term value for our customers, support the growth and well-being of our people, and bring more happiness and joy to families around the world.
Mission
To pursue both material and personal well-being for our people while putting customers at the center — providing diverse, reliable products and value-added services that create lasting value for customers and contribute positively to society.
Vision
We continue to expand product capabilities across the value chain, bring innovation and technology to global markets, strengthen our worldwide market reach, and grow through continuous innovation and project-driven execution.
OUR CORE VALUES
The Principles Behind How We Work
Our values guide how we work with customers, partners and one another — from everyday decisions to long-term business relationships.
01｜Gratitude
Stay grateful for the people, opportunities and trust that make our work possible.
02｜Continuous Improvement
Keep improving through focused effort, responsibility and a commitment to doing better every day.
03｜Innovation
Move forward with curiosity, adapt to change and keep creating better products, solutions and ways of working.
04｜Create Value for Others
Think from the other person’s perspective and create value by helping customers, partners and colleagues succeed.
At LINK BRAND, we believe our responsibility goes beyond delivering products. We want to understand what our customers are trying to achieve, connect the right products and supply resources, and support each project with professionalism and long-term thinking.
At the same time, we believe a strong company is built by people who continue to learn, improve and create value for others. By growing together with our employees, customers and partners, we hope to bring better products, stronger partnerships and more happiness to families around the world.
Long-term partnerships begin with understanding the customer and creating value beyond the product.
WHAT MAKES LINKBRAND DIFFERENT
More Than Traditional Toy Supply
LINK BRAND combines market insight, product resources and coordinated execution to help buyers make faster and more informed product decisions.
Market-Driven Product Discovery
We recommend products according to sales channels, target markets, price ranges and current product directions—not only according to an initial reference image.
Multi-Category Assortment Planning
We organize products across categories, sizes, customer groups and price levels into clearer commercial assortments.
Product Co-Development
Selected products can be adapted through branding, packaging, colors, accessories and appropriate product modifications.
Managed Supply Network
Different projects are matched with qualified production resources according to product category, specification, quantity and technical requirements.
Quality & Project Coordination
Samples, specifications, packaging, production follow-up, inspections and delivery milestones are coordinated through one project workflow.
Market Access & Compliance Support
We help review product documents, confirm applicable market requirements and coordinate additional testing where necessary.
SHOWROOM & PRODUCT RESOURCES
A Multi-Category Product Resource Center
The LINK BRAND showroom brings together a broad and regularly updated selection across our core toy categories. It allows buyers to compare product types, materials, functions, packaging formats and price directions through one sourcing team.
Our website displays representative products rather than every available SKU. Buyers can contact us for current product catalogs and recommendations according to their market and project requirements.
MANAGED SUPPLY NETWORK
From Manufacturing Experience to Multi-Category Supply Coordination
LINKBRAND‘s early development included manufacturing and supply experience in Foshan. As the product portfolio expanded, our model evolved into a managed multi-category supply network.
Today, we match different projects with suitable qualified production partners instead of relying on one production source for every product. This gives buyers access to broader product resources while maintaining coordinated sampling, quality follow-up, documentation and delivery.
QUALITY MANAGEMENT
Quality Control From Sample Approval to Shipment
Quality management begins with clear product specifications. Linkbrand coordinates sample approval, production requirements, packaging standards and inspection activities throughout the project.
1. Specification Review
2. Pre-Production Sample Approval
3. Production Follow-Up
4. Final Inspection
5. Corrective Action Follow-Up
TECHNOLOGY-ENABLED COORDINATION
Scalable Project Management Through CRM & ERP
Since implementing CRM and ERP systems in 2021, LINK BRAND has strengthened the coordination of customer requirements, product records, samples, quotations, orders and supply-chain milestones.
These systems support more consistent communication and clearer project follow-up as the company manages a growing product portfolio and customer base.
- Customer Requirement Records
- Product & Sample Tracking
- Quotation Management
- Order Milestones
- Quality Follow-Up
- Delivery Documentation
MARKET ACCESS & COMPLIANCE
Compliance Support for Major Global Toy Markets
Depending on the selected product, final specification and destination market, existing test reports and compliance documents may be available. When additional testing is required, our team can help confirm the applicable standards and coordinate the process with qualified laboratories and production partners.
CLIENT FEEDBACK
What Our Customers Say
Buyers partner with LINK BRAND to streamline sourcing, simplify product selection, and launch market-ready toy collections faster.
Work & Life at LINK BRAND
ABOUT LINKBRAND FAQ
Questions About LINK BRAND
Q1. When was LINK BRAND established?
LINK BRAND was established in 2008 as the business expanded into B2B toy sourcing and supply. Our broader business roots date back to cross-border retail operations that began in 2004.
Q2. Is LINK BRAND a toy factory?
LINK BRAND is a toy product and supply chain partner rather than a single-factory manufacturer. Our development includes manufacturing and supply experience, while today we coordinate projects through a managed network of qualified production partners.
Q3. What types of customers does LINK BRAND work with?
We mainly support distributors, FECs and arcades, theme parks, retailers and supermarkets, gift and promotional companies, and IP merchandise buyers.
Q4. What toy categories does LINK BRAND supply?
Our eight core categories include Squishy Toys, Plush Toys, Toy Drones, Ride-On Cars, Remote Control Toys, Baby Toys, Educational Toys and Seasonal & Holiday Toys.
Q5. Can LINK BRAND support product testing and certification?
Selected products may have relevant test reports or compliance documents available. Additional testing and documentation can be coordinated according to the final product specification and destination market.
Q6. Does LINK BRAND support private label and product development?
Yes. Depending on the project, we can coordinate branding, labels, hangtags, colors, packaging, product bundles, selected product modifications and market-specific product co-development.
Let’s Build Your Toy Product Line Together
Get in touch with us
Build Your Next Toy Product Line With LINK BRAND
Tell us your target market, sales channel, product interests and purchasing requirements. Our team will help identify suitable products, development options, compliance requirements and the next steps for your project.
