Retail, Distribution & Private Label Programs
Supermarket, Distributor & Brand Toy Solutions
Build a coordinated toy range around your market, channel and customers. LINK BRAND supports product selection, packaging and display planning, with order and repeat-supply requirements reviewed around your retail, distribution or private-label program.
Channel-Based Product Selection
Organize products around how and where they will be sold.
Packaging & Display Coordination
Review product presentation, labels and display formats together.
Launch & Repeat-Order Planning
Confirm purchasing conditions around your launch and replenishment needs.
Different Buyers, Different Toy Programs
A retail buyer, a distributor and a brand owner may select similar products, but their purchasing decisions differ. We organize the project around your channel and commercial requirements.
01
Supermarkets & Retail Chains
Plan a toy selection around shelf or counter space, intended shoppers, target retail price points and promotion schedules.
Focus: assortment structure, retail presentation and store rollout.
02
Distributors & Importers
Review product categories, price ranges, order quantities and packing around the retailers or business customers you supply.
Focus: customer coverage, purchasing conditions and repeat supply.
03
Brands & Private-Label Buyers
Develop suitable existing products or new product directions around your brand identity, packaging and target market.
Focus: differentiation, customization scope and sample approval.
Multi-market requirements are reviewed within each project, according to the selected products and destinations.
Build a Toy Range with Clear Product Roles
A coordinated range considers more than product variety. LINK BRAND reviews the intended shopper, target retail price points, product features, packaging and supply conditions to give each selected item a clear role.
01｜Impulse & Entry Products
- Small Novelty Toys
- Mini Plush
- Compact Sensory Products
Compact products for checkout areas, counter displays and accessible retail price points. Selection is reviewed against the available space and intended shopper.
02｜Core Range Products
- Plush Series
- Sensory Toys
- Selected Activity and Play Products
Products that form the main selection, with a balance of play features, presentation and purchasing conditions.
03｜Feature & Gift Products
- Larger Plush
- Coordinated Sets
- Selected Gift Presentations
More distinctive products or gift formats that add differentiation to the range, where they fit the channel and audience.
Private Label Across the Range
Branding and packaging options can be reviewed across different product roles. Available customization depends on the selected SKU, quantities and development scope.
See the Solution in Practice
This sample selection illustrates how compact toy products can be coordinated around a countertop selling space. It brings together product choices, packaging formats and display considerations within one proposed retail program.
A Sample Countertop PDQ Toy Assortment
Solution Example: RET-001
Planning Scenario: Checkout & Countertop Merchandising
Product Selection: Combine Plush, Squishies, Novelty Toys.
Presentation Format: Countertop PDQ Display
1. Impulse & Entry Products in This Example
Compact plush accessories and tactile toys combine eye-catching designs, simple play features and countertop display formats, making them suitable candidates for checkout and entry-level retail assortments.
Rainbow Fluffy Keychains
Item No. : LKC-01
Size: 10cm
Material: Plush
Pastel Mini Plush Friends
Item No. : LKC-04
Size: 10cm
Material: Plush
Plush Bag Charm
Item No. : LKC-02
Size: 10cm
Material: Plush
Festive Mini Character Plush
Item No. : LKC-05
Size: 8cm
Material: Plush
Rotating Mini-Dumpling Clicker
Item No. : LCK-08
Size: 9.8*5.7cm
Material: Plastic
Mystery Food Box Squishy
Size: 4-6cm
Material: PU
Packaging: 720PCS/CTN
Stress Relief Heart Clicker
Size: 5*5*4cm
Material: PLA
Packaging: 1000PCS/CTN
Cat Paw Keyboard
Size: 8*2*2.6cm
Material: Plastic
Packaging: 500PCS/CTN
2. Core Range Products in This Example
Squishy toys, keyboard clickers and character plush form the core selection, adding variety in texture, play features and size while using display-box formats for coordinated retail presentation.
Unicorn Dumpling Squishy
No. : LK-070002CP00390
Size: 5.5cm
Material: TPR
Butter Stick Squishy
Size: 13.5cm
Material: TPR+Flour Filling
Packaging: 144PCS/CTN
Vaseline Butter Squishy
Size: 14*4*4cm
Material: TPR + Vaseline
Packaging: 96PCS/CTN
Brick Cheese Squishy Toy
Size: 5.5cm
Material: TPR + Block
Packaging: 144PCS/CTN
Snack-Themed Fidget Toy
Size: 9.7*3*12.8cm
Material: Plastic
Packaging: 180PCS/CTN
Highly Transparent Keyboard Clicker
Size: 13*3*9.5cm
Material: Plastic
Packaging: 80Boxes/CTN
Soda Cans Squishy
Size: 13*5cm
Material: PU
Packaging: 288PCS/CTN
Block Grape Squishy Toy
Size: 5cm
Material: TPR+Block
Packaging: 144PCS/CTN
Round / Square Plush Squishy
Size: Round: 6.5cm, Square: 7cm
Material: Plush
Vinyl Face Plush Doll
Size: 20cm
Material: Vinyl+Plush
Packaging: 500PCS/CTN
Bunny Vinyl Face Plush
Size: 20cm
Material: Vinyl+Plush
Packaging: 500PCS/CTN
Lying Vinyl Plush Bag Charm
Size: 15cm
Material: Vinyl+Plush
Packaging: 500PCS/CTN
3. Feature & Gift Products in This Example
Distinctive squishy designs, toy vehicles and creative playsets add visual variety and gift options to the range, with display-box and individual packaging formats for different retail settings.
Cat Squishy
Size: 7.8cm
Material: TPR
Packaging: 144PCS/CTN
Jumbo Dinosaur Squishy
Size: 15cm
Material: TPR+Flour Filling
Packaging: 36Boxes/CTN
Jumbo Strawberry Squishy
Size: 15cm
Material: TPR+Flour Filling
Packaging: 32PCS/CTN
Crunchy Squishy Toy Set
Size: 22*17*5cm
Material: TPR+Block
Packaging: 44Boxes/CTN
Monster Truck Toy
Item No. : D400-03
Size: 8.3*9.5*7.5cm
Packaging: 12PCS/PDQ
RC Off-Road Car
Item No. : PB068-2
Size: 16*10*12cm
Packaging: 48Boxes/CTN
Construction Vehicle Toy Set
Item No. : 99853-2
Size: 42*9*12cm
Packaging: 48Boxes/CTN
Kids Kitchen Playset
Item No. : 355-1
Size: 44.3*29.3*6cm
Packaging: 84PCS/CTN
Marble Run Building Blocks
Item No. : 6688-93A
Size: 25*6*21cm
Packaging: 72PCS/CTN
Girls Pretend Makeup Set
Item No. : 1026-37
Size: 17*10*11.5cm
Packaging: 36PCS/CTN
Play Dough Pizza Maker Set
Item No. : 5838-251
Size: 33*28.2*9.6cm
Packaging: 24Boxes/CTN
Play Dough Cake Making Set
Item No. : 5838-284
Size: 23.3*19*5.1cm
Packaging: 72Boxes/CTN
Coordinate Packaging, Display & Market Requirements
Product selection and presentation need to work together. Packaging and display decisions are reviewed around the selected SKUs, retail environment and destination requirements.
Retail Packaging
Review packaging structure, product protection, artwork and the information required for the intended sales channel.
Labels & Barcode Areas
Confirm the space and approved information needed for labels and barcodes according to the retailer’s and project’s requirements.
Shelf & Counter Presentation
Review how the selected products will be displayed, including available space, unit presentation and any proposed display-box or PDQ format.
Carton & Destination Requirements
Confirm packing quantities, carton arrangements and the product documentation required for the selected destination and project.
Packaging development, display structures and additional testing are scoped and quoted where applicable. Their availability is confirmed for the selected products.
Plan the Initial Range and the Next Order
An initial order can help establish a clearer basis for future selection, provided the quantities and conditions are workable for the chosen products. Review the next steps using actual sales and inventory feedback.
01
Define the Initial Scope
Confirm the selected SKUs, quantities, store coverage and launch requirements. Minimum quantities and customization conditions are reviewed before the order is agreed.
02
Review Channel Feedback
Share product-level sales, inventory or retailer feedback where available. Use it to identify items to retain, review or replace.
03
Confirm the Follow-Up Selection
Review repeat-order availability, quantities and proposed alternatives before confirming the next assortment.
Initial test quantities are subject to SKU and packaging requirements. Sell-through and commercial results depend on the market, pricing, presentation and channel execution.
How LINK BRAND Develops Your Toy Program
Understand the Channel
Confirm your market, buyer type, intended customer, retail price direction, estimated quantities and required timeline.
Build the Proposed Range
Review suitable products and their roles within the assortment, together with the packaging and development scope.
Confirm Samples & Specifications
Review applicable samples, approved artwork, packing, product documents, pricing and order conditions. Record agreed changes before final approval.
Coordinate the Approved Order
Proceed according to the agreed SKU list, quantities, specifications and production or dispatch arrangements.
Existing products, packaging changes and new development may require different approvals and timelines.
Retail, Distributor & Brand Toy Solutions FAQ
Q1. Can you support retailers, distributors and brands through the same program?
Yes. The approach is adapted to the buyer. Retail programs focus on assortment and presentation, distribution programs on customer coverage and supply conditions, and brand programs on differentiation and development requirements.
Q2. Is RET-001 a fixed product package?
RET-001 is a sample assortment illustrating a specific retail application. Product selection, quantities and order conditions are confirmed for each project.
Q3. Can we use our own branding?
Branding options depend on the selected product, quantities and development scope. Packaging, labels and suitable product changes can be reviewed before sampling and quotation.
Q4. Can you provide display boxes or PDQ concepts?
Options are reviewed around the selected products and available retail space. Display development, samples, quantities and costs require confirmation.
Q5. Can we start with an initial market test?
A test scope can be discussed where the product and packaging minimums allow it. Share your intended store coverage, products and quantities for review.
Q6. What are the minimum order quantities?
Minimum quantities vary by SKU, packaging and customization requirements. They are confirmed with the proposed selection and quotation.
Q7. How are labeling and product documents handled?
Requirements are reviewed according to the actual product, specification, destination market and retailer instructions. Available documents and any additional work are confirmed for the project.
Q8. What information should we provide to start?
Share your buyer type, destination market, sales channel, customer profile, product interests, estimated quantities, price direction and required launch or arrival date.
Let’s Build Your Next Toy Range
Tell us your market, sales channel and the range you want to develop. LINK BRAND will review the product direction, packaging needs and purchasing requirements with you.