About LINK BRAND
WHO WE ARE
Built on Toy Industry Experience Since 2008
A market-driven B2B toy product, sourcing and supply-chain partner built on industry experience since 2008.
LINK BRAND helps commercial buyers discover, develop and coordinate toy and gift products around their target markets, sales channels and real buying scenarios.
Our model has evolved from cross-border retail and manufacturing coordination into multi-category product sourcing, assortment planning, private label development and managed supply-chain support. Rather than relying on one factory for every product, we match different projects with suitable qualified production resources and coordinate the process through one LINK BRAND team.
HOW LINK BRAND CREATES VALUE
From Product Sourcing to Commercial Product Programs
Our role goes beyond finding a supplier for one SKU. We help connect product resources, development decisions and supply coordination to the commercial result the buyer is trying to achieve.
01
Product Discovery
Identify suitable product directions according to target market, channel, price range and application.
02
Assortment Planning
Combine products across categories, price levels and commercial roles into a clearer buying program.
03
Product & Private Label Development
Coordinate colors, branding and packaging where the project requires differentiation.
04
Managed Supply Coordination
Match products with resources and manage production from samples to delivery.
WHO WE SUPPORT
Built for Different Commercial Buying Scenarios
The same product can play very different roles in different businesses. Today, LINK BRAND organizes product recommendations and project support around how the merchandise will actually be sold, redeemed, gifted, collected or distributed.
Each application may require a different product mix, packaging approach, project proof, timeline and replenishment strategy.
OUR JOURNEY
From Cross-Border Retail to a Global Toy Supply Partner
Our business has evolved through product development, international commercial programs, digital operations and an increasingly diversified toy portfolio.
WHAT MAKES LINKBRAND DIFFERENT
More Than Traditional Toy Supply
LINK BRAND combines market insight, product resources and coordinated execution to help buyers make more relevant product decisions and manage complex multi-category projects through one team.
01 Market-Driven Product Discovery
Recommend product directions according to the buyer’s market, sales channel, price range and application — not simply by matching one reference image.
02 Multi-Category Assortment Planning
Combine products across categories, sizes, price levels and commercial roles into a clearer assortment.
03 Product Co-Development
Adapt suitable products through branding, packaging, colors, accessories and selected product modifications.
04 Managed Supply Network
Match different products and technical requirements with suitable qualified production resources instead of forcing every project through one production source.
05 Quality & Project Coordination
Coordinate samples, specifications, packaging, production follow-up, relevant inspections and delivery milestones through one workflow.
06 Market Access & Compliance Support
Review available product documents and applicable requirements according to the selected SKU, intended use and destination market.
MANAGED SUPPLY NETWORK
One Project Team Across Multiple Production Resources
As the product portfolio expanded, LINK BRAND evolved from early manufacturing and supply experience into a managed multi-category supply model. Today, projects are matched with suitable production partners according to product category, construction, quantity and technical requirements.
This image shows our partner’s production facility.
SHOWROOM & PRODUCT RESOURCES
A Multi-Category Product Resource Center
The LINK BRAND showroom brings together a broad and regularly updated selection across our core toy categories, allowing buyers to compare product types, materials, functions, packaging formats and commercial directions through one sourcing team.
Our website shows representative products rather than every available SKU. Buyers can contact us for current catalogs, new-product recommendations and product directions matched to their market or application.
Broad Product Access
Compare multiple categories through one sourcing team.
Regular New Product Updates
Review new products and changing market directions throughout the year.
Project-Based Selection
Build selections around market, channel, application, price level and quantity.
MARKET ACCESS & COMPLIANCE
Compliance Support for Major Global Toy Markets
Depending on the selected product, final specification and destination market, existing test reports and compliance documents may be available. When additional testing is required, our team can help confirm the applicable standards and coordinate the process with qualified laboratories and production partners.
At LINK BRAND, we believe our responsibility goes beyond delivering products. We want to understand what our customers are trying to achieve, connect the right products and supply resources, and support each project with professionalism and long-term thinking.
At the same time, we believe a strong company is built by people who continue to learn, improve and create value for others. By growing together with our employees, customers and partners, we hope to bring better products, stronger partnerships and more happiness to families around the world.
Long-term partnerships begin with understanding the customer and creating value beyond the product.
Work & Life at LINK BRAND
Location of LINK BRAND
Get in touch with us
ABOUT LINK BRAND FAQ
Q1. When was LINK BRAND established?
LINK BRAND was established in 2008 as the business expanded into B2B toy sourcing and supply. Our broader business roots date back to cross-border retail activities that began in 2004.
Q2. Is LINK BRAND a toy factory?
LINK BRAND is a toy product, sourcing and supply-chain partner rather than a single-factory manufacturer. Our development includes manufacturing and supply experience, while today we coordinate projects through a managed network of qualified production partners according to different product and project requirements.
Q3. What types of buyers and applications does LINK BRAND support?
LINK BRAND supports commercial buyers across FEC redemption, claw-machine operations, retail and distribution, theme-park and zoo souvenirs, seasonal gifts, financial and education programs, sports merchandise, creator merchandise and other B2B toy and gift applications.
Q4. What toy categories does LINK BRAND supply?
Our core categories include Squishy Toys, Plush Toys, Toy Drones, Ride-On Cars, Remote Control Toys, Baby Toys, Educational Toys and Seasonal & Holiday Toys.
Q5. Does LINK BRAND support private label and product development?
Yes. Depending on the project, support can include branding, labels, hangtags, colors, accessories, packaging, product combinations and selected product modifications.
Q6. Can LINK BRAND support testing and compliance?
Available reports and documents depend on the specific product. Applicable testing, labeling and documentation requirements also depend on the final specification, intended age grading and destination market. Additional testing can be coordinated where required.
Q7. How does LINK BRAND manage multiple product categories?
Different products are matched with appropriate production resources, while samples, specifications, packaging, quality follow-up and delivery milestones are coordinated through one LINK BRAND project workflow.
Q8. Can buyers visit the LINK BRAND showroom?
Yes. Buyers can contact our team to discuss showroom visits, current product directions and project-specific product selection.
Ready to Discuss Your Next Toy or Gift Program?
Tell us your target market, buying scenario, preferred product categories, estimated quantity and development requirements. Our team can help identify suitable product directions and the next steps for your project.
